Rakuten Barca Sponsor

Rakuten is proud to be the main global partner and first ever global innovation and entertainment partner of legendary soccer team fc barcelona.

Rakuten barca sponsor. Browse exclusive video as well as campaign and event information. Ryoichi fukaya head of business development and innovation at rakuten europe and the person in charge of the fc barcelona sponsorship talks about the benefits of this relationship which has positioned rakuten as the most recognized sport sponsorship brand in spain. Official innovation entertainment partner beko. Barcelona with star players such as lionel messi luis suarez and neymar will become even wealthier from 2018 when the club starts a new 10 year kit sponsorship deal with the us sportswear firm.

Rakuten has been the main sponsor since fall 2017. In 2010 barcelona signed the most lucrative sponsor deal in the sport s history with qatar foundation. Rakuten is a relatively young brand created in 1997 in post millennial japan in a digital consumer society with. Barcelona have announced a new four year sponsorship deal with japanese e commerce company rakuten which will replace qatar airways as the club s shirt sponsor from the start of next season.

It was a deal that was potentially worth 150 million and was called a remarkable. The organisation that unites ex players from all fc barcelona football teams. The rakuten era begins today july 1 saturday marks the first day of the four year deal with the japanese company which will be fc barcelona s main global sponsor as signed in the auditori. Already armed with franchises of its own the japanese ecommerce firm set about using sport to grow its brand and.

By creating synergy between the real world event and various online services for example by allowing users to purchase clothes worn by the models rakuten plans to create an experience that anyone can enjoy. Few brands have spent as big on sport sponsorship in recent times as rakuten. Rakuten has finalized an agreement to become the main global partner of the world famous spanish soccer team fc barcelona a k a. The partnership kicks off with the 2017 2018 season and continues for four years.

Rakuten and fc barcelona.