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The athletic footwear and apparel giant on july 30 opened a 26 000 sq ft.
Nike paris flagship. Nike is opening its house of innovation paris flagship in a building on the avenue des champs élysées worth a record high 673 million. Nike s newest flagship nike paris house of innovation launched today on the french capital s avenue des champs élysées. Mission control located at the flagship s entry mission control is a wall to wall installation that serves as the heartbeat of nike paris connecting shoppers to the global and local community. Champs elysées tops the european table at 13 255 per square meter ahead of london s new bond street.
The massive four level space is nike s third store to open. Nike is opening a massive retail store in paris as it shifts towards a direct to consumer model with greater full price sales. Nike s paris flagship house of innovation 002 is opening. The average price per square meter in much of paris has already reached 11 000.
The massive four level space is nike s third store to open under its house of innovation banner the others are in manhattan and shanghai. Located on the champs élysées in paris one of the world s most expensive shopping streets nike s house of innovation is its most critical retail project yet says cathy sparks global vice president and general manager of nike direct stores. Dubbed the house of innovation paris it follows the new york and shanghai stores opened in 2018. The athletic footwear and apparel giant on 30 july opened a 26 000sq ft flagship on the famed avenue des champs élysées in paris.
Nike delivers innovative products experiences and services to inspire athletes. Look inside the store which includes bra fitting and the space hippie sneaker.
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